With over 15 years in direct response performance marketing, I've helped businesses across multiple industries drive growth through strategic, data-driven marketing campaigns. My expertise spans from building high-converting e-commerce systems, to architecting high-ticket coaching funnels, to scaling businesses with data-driven marketing strategies that turn cold traffic into loyal, paying clients.

As Digital Marketing Director at Making Web, I built a marketing system for their subscription program and went from 0 to 70,000+ active members in under 6 months - one of the most profitable revenue channels in the company's history. I managed product gauntlets, product design, optimized offers, and built winning feedback loops across paid media.

At Warrior Marketing Group, I served as Chief Marketing Officer/Fractional CMO, leading strategy and execution for full-funnel marketing campaigns across industries including healthcare, firearms, coaching, e-commerce, education, and local services. I oversaw $6M+ in annual paid media while optimizing performance to exceed KPI targets.

My career also includes significant experience at AS Research Labs, Florida Gun Supply, and other organizations where I've consistently demonstrated the ability to drive measurable growth through strategic marketing initiatives.