MEET OUR LEADERSHIP TEAM

ANDY HALLINAN

MANAGING PARTNER,

FOUNDER

TRINITY HALLINAN

MANAGING PARTNER,

TOBY BATAANON

MANAGING PARTNER,

MARTIN TUMAMBING

MANAGING PARTNER,

NOBY EVANCHEZ

MANAGING PARTNER,

OUR EXPERIENCE

2012 - Present

Andy Hallinan didn’t start as a firearms insider - he started as a high-level marketer working with global brands like Sony, Gillette, and Whirlpool. After the Aurora, Colorado movie theater tragedy, he walked away from corporate marketing to answer a calling: train Americans to protect themselves and their families.

What followed wasn’t theory - it was trial by fire.

Andy struggled to fill his first classes, lost his truck, burned through money, and nearly quit. Instead, he built a direct-response marketing system that filled every seat, created waiting lists, and scaled his impact nationwide.

Result:

• Over 30,000 students trained

• One of the most recognized instructors in the country

• A repeatable system that turned local classes into a national movement

This experience became the foundation of the H30K™ Method.

2013 - 2019

What began as a simple motto - Get armed. Get trained. Carry daily. - evolved into a full-blown movement.

Andy didn’t just sell classes. He built identity, belonging, and purpose into every experience. Students didn’t just attend - they joined something bigger.

Result:

• Packed classes week after week

• Five-star reviews driven by experience, not discounts

• A community that returned, referred, and rallied around shared beliefs

This phase proved a critical H30K™ truth:
People don’t rally around products - they rally around purpose.

2019 - Present

After training tens of thousands personally, Andy shifted focus from teaching students to teaching leaders.

The H30K™ Method was formalized to help firearm instructors, range owners, retailers, and brands build predictable demand without gimmicks, discounts, or chasing leads.

The system focuses on:

• Experience-first marketing

• Identity-based transformation

• Movement-building instead of transactions

• Clear journeys and irresistible invitations

Result:

• Businesses scaling from inconsistent sales to predictable growth

• Instructors filling classes on demand

• Brands leading their market instead of competing on price

The same system that trained 30,000+ students now helps others reach their own 30,000.